I reviewed all 161 of GOOP’s wellness products for pseudoscience. Here’s what I found.

Thank you, again, in advance, Dr. Jennifer Gunter, M.D. for this type of post yet again. Now, I just wish would follow in our footsteps.

Dr. Jen Gunter


Objective: To identify evidence that Gwyneth Paltrow is correct in her statement that the website GOOP does not sell pseudoscience.

Materials and Methods: A search of the products sold on GOOP.com in the wellness section.

Results: Biologically implausible therapies and ill-researched products were identified. The majority of health products (90%) could not be supported by science.

Conclusions: There is no evidence to support Gwyneth Paltrow’s claim that goop is free of pseudoscience. In fact the opposite is true, goop is a classic example of pseudoscience profiteering. The bulk of their products are useless, but some could be harmful.

Keywords: jade, crystals, vagina, coffee, enema, supplements, toxins, medical conspiracy theories, Epstein Barr Virus, mediums, vitamin B12 injections


In October 2018 Gwyneth Paltrow was interviewed by the BBC  and disagreed that she and goop are engaged in promoting and peddling pseudoscience.

False online claims about health products and the…

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